SM London was founded in 2009 by Ramon Armond, who started as an upholstery apprentice in the family business at the age of 13. After completing his studies, he worked for high-end upholstery workshops in South America, Canada and Great Britain, where he learned various techniques that he still applies today.

The robust frames are handcrafted from beech wood. The highest quality hardwood is kiln dried to ensure its longevity and durability.